Jolie Beauty Review: Brand of Alternative Makeup & Gothic Cosmetics
Jolie Beauty is a UK-based makeup brand created for people who enjoy bold, creative, and alternative beauty looks. The brand has a strong focus on gothic, rock, grunge, and artistic makeup, while still offering products that can be used for everyday beauty. Its collection includes eyeshadow palettes, lip products, face makeup, lashes, brushes, skincare, makeup tools, and accessories.
For anyone searching for a Jolie Beauty Review, the brand stands out because it does not try to follow the usual makeup trends. Instead, it focuses on dramatic colours, strong pigmentation, unusual shades, and eye-catching packaging. Jolie Beauty describes itself as an independent alternative cosmetics company founded by makeup artist Jolie Cashmore and based in Birmingham, UK.
The brand also states that all of its products are vegan and cruelty-free. It ships internationally and operates warehouses in the UK, US, and Europe.
This review looks at Jolie Beauty's products, makeup range, popular collections, skincare, website experience, pricing, shipping, returns, customer feedback, and overall shopping experience.
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About Jolie Beauty
Jolie Beauty was founded by Jolie Cashmore, a former alternative makeup artist, model, and creative director. The brand was created around alternative beauty and self-expression, with a strong connection to gothic and artistic styles.
The company is based in Birmingham, a city with strong connections to rock and heavy metal culture. This background is reflected in the brand's product names, collections, colours, and overall presentation.
Jolie Beauty is designed for customers who want something different from standard high-street makeup. The range includes dark shades, bright colours, glitter finishes, dramatic eyeshadows, bold lip products, and products suitable for creative makeup looks.
At the same time, the brand also offers more wearable face products and skincare. This gives shoppers the ability to build a complete makeup routine from the same website.
Pros and Cons of Jolie Beauty
Pros
Bold alternative makeup range
Strong eyeshadow pigmentation
Wide colour selection
Vegan and cruelty-free products
Gothic-inspired collections
Makeup and skincare available
Brushes and tools included
International shipping
UK, US and EU warehouses
Regular sale products
Easy online shopping
Cons
Non-refundable return shipping costs
Jolie Beauty Product Range
Jolie Beauty currently has more than 200 products listed across its online store. The collection can be browsed by categories such as eyes, lips, face, skincare, palettes, and accessories.
The wide selection makes Jolie Beauty more than an eyeshadow-focused brand. Customers can find products for most parts of a complete makeup routine.
Eyeshadow Palettes
Eyeshadow is one of the strongest parts of the Jolie Beauty collection. The brand offers a selection of palettes with dark, colourful, metallic, glitter, and multi-dimensional shades.
Current collections include names such as Tainted, Spellbound, Cryptic, and Til Death. The website also features palettes such as the Distortion Palette and Vampyrism Palette.
These palettes are especially suited to customers who enjoy gothic makeup, alternative styles, festival looks, or creative eye makeup.
Customer feedback also highlights the pigmentation of Jolie Beauty eyeshadows. Recent Trustpilot reviewers have praised the rich pigmentation, shimmer finishes, and colour impact of the palettes.
For makeup lovers who enjoy experimenting with eye looks, the palettes are one of the most interesting areas of the Jolie Beauty range.
Lip Makeup
Jolie Beauty also has a strong selection of lip products. The collection includes matte liquid lipsticks, glosses, and other lip products in both classic and more unusual colours.
The Air Matte Liquid Lipstick range currently includes shades such as Demise and Haunted, while the Electric Lip Gloss collection includes shades such as Sanguis.
The brand's bold approach to colour continues in its lip collection. Customers can find shades designed to complement dark gothic looks as well as brighter creative styles.
Several customer reviews also praise the brand's lip products. Recent Trustpilot feedback has highlighted Jolie Beauty lip glosses for their appearance and staying power, while other customers have praised the pigmentation of the lipsticks.
Face Makeup
Jolie Beauty's face collection covers products needed to build and finish a complete makeup look.
The current face range includes contour, highlighter, blusher, bronzer, concealer, and powder products. The brand also offers products designed for skin preparation before makeup.
Examples include the Second Skin Powder Blush and Second Skin Powder Bronzer. These products provide more traditional everyday makeup options alongside the brand's more dramatic collections.
This balance is useful because not every customer wants a fully gothic makeup look every day. Jolie Beauty gives shoppers the choice to create either subtle or dramatic results.
Sculpted Powder Contour Palette
Skincare Collection
Jolie Beauty has also moved beyond colour cosmetics with its Magical Skincare Collection.
The current skincare range includes the Magic Away Cleansing Balm, GLOW+ Skin Perfecting Elixir, Vitamin Rich Miracle Moisturiser & Primer, Magic Makeup Eraser, and Starry Eyed Undereye Patches.
The collection focuses on preparing and caring for the skin before and after makeup.
The Vitamin Rich Miracle Moisturiser & Primer is particularly useful for shoppers who want a product that fits into both skincare and makeup preparation. The cleansing balm can also be used as part of a makeup-removal routine.
Jolie Beauty states that its skincare products are vegan and cruelty-free, in line with its wider brand policy.
Makeup Brushes and Tools
The brand also offers a large range of brushes and makeup tools.
Its current collections include oval brushes, vegan makeup brushes, eyeshadow brushes, contour brushes, single brushes, makeup brush kits, makeup sponges, and other beauty accessories.
Jolie Beauty also sells products such as its BASEBLEND Pro Makeup Sponge and different themed brush collections.
These tools make it possible for customers to create a complete makeup setup without shopping across several different beauty websites.
Vegan and Cruelty-Free Makeup
One of Jolie Beauty's key features is its vegan and cruelty-free approach.
The company states that all its products are vegan and cruelty-free. It also says it does not test on animals, does not have others test on its behalf, and does not sell in countries where animal testing is mandatory.
The company also says its products undergo laboratory testing to meet UK and EU cosmetics regulations and that each product has a Cosmetic Product Safety Report.
For shoppers who specifically look for vegan and cruelty-free cosmetics, this makes Jolie Beauty an interesting brand to explore.
Website Experience
The Jolie Beauty website is easy to browse, with clear sections for different product categories.
Customers can shop by eyes, lips, face, skincare, palettes, and accessories. There are also dedicated sections for new products, sale items, brushes, single eyeshadows, and other collections.
Jolie Beauty Pricing
Jolie Beauty offers products across a wide price range. Individual makeup products can be found at relatively accessible prices, while larger palettes and bundles cost more.
For example, current listings include Glitter Fix Gel at £2 on sale, LASHLOCK Clear Eyelash Glue at £13.99, Air Matte Liquid Lipsticks at £14.99, and the Distortion Palette at £22.99. Some larger or special palettes are priced higher.
The website also has a dedicated sale section, allowing customers to find reduced-price makeup and accessories.
This range makes it possible to try Jolie Beauty without necessarily purchasing an expensive full collection.
Shipping and Delivery
Jolie Beauty provides free shipping on orders over £150, offering same-day dispatch for purchases made before 2:00 PM on weekdays, with next-day delivery orders requiring completion by 12:00 Noon. To expedite delivery times, fulfillment is handled through regional warehouses in the UK, the Netherlands, and the United States based on the destination address.
Returns Policy
Jolie Beauty accepts returns for unused and unopened products within its stated return period.
Customers must contact the company within 14 days of receiving their order and provide the required order information. The company states that returned products must remain sealed and unused. Customers generally have another 14 days to send the approved return back.
Because cosmetics are personal-use products, keeping items sealed is important when requesting a return.
The company also has a process for faulty products. Customers are asked to report faults promptly and provide photographs so the case can be reviewed.
Who Is Jolie Beauty Best For?
Jolie Beauty is especially suitable for makeup lovers who want something outside the usual beauty styles.
It can be a good place to explore for:
Gothic makeup fans
Alternative beauty enthusiasts
Rock and metal fans
Creative makeup artists
Festival makeup lovers
Customers seeking bold eyeshadows
People looking for unusual shades
Vegan and cruelty-free makeup shoppers
Anyone who enjoys dramatic makeup
The brand also offers everyday products, so customers do not need to follow a completely alternative style to enjoy its collection.
FAQs
What is Jolie Beauty?
Jolie Beauty is an independent UK cosmetics brand founded by makeup artist Jolie Cashmore. The company focuses on alternative beauty, including gothic, rock, grunge, and artistic makeup styles. Its collection includes eyeshadow palettes, lip products, face makeup, lashes, brushes, skincare, and accessories. The brand states that all its products are vegan and cruelty-free. It is based in Birmingham and ships internationally from UK, US, and European warehouse locations.
What products does Jolie Beauty sell?
Jolie Beauty offers a large selection of makeup and beauty products. Customers can shop for eyeshadow palettes, single eyeshadows, lipsticks, lip glosses, eyeliners, lashes, blushers, bronzers, contour products, highlighters, makeup brushes, sponges, skincare, and accessories. The website currently lists more than 200 products across its different collections. This variety allows customers to create both dramatic alternative looks and more everyday makeup styles.
Is Jolie Beauty vegan and cruelty-free?
Yes. Jolie Beauty states that all of its products are vegan and cruelty-free. The company says it does not test its products on animals, does not ask others to test them on its behalf, and does not sell in countries where animal testing is mandatory. Jolie Beauty also says its products undergo laboratory testing to meet UK and EU cosmetic regulations and have the required safety documentation.
Does Jolie Beauty ship internationally?
Yes. Jolie Beauty ships internationally and currently uses warehouse locations in the UK, US, and Netherlands. UK orders are shipped from the UK warehouse, US orders from the US warehouse, and EU orders from the Netherlands warehouse. The company says EU customers benefit from domestic EU shipping without additional customs charges within EU member states. Shipping times and costs depend on the destination and selected delivery service.
Is Jolie Beauty good for gothic makeup?
Jolie Beauty is particularly well suited to gothic and alternative makeup styles. The brand was created around bold self-expression and has collections featuring dark shades, dramatic colours, glitter, shimmer, and unusual finishes. Its website includes collections such as Tainted, Spellbound, Cryptic, and Til Death. The range also includes more wearable face and lip products, allowing customers to create either subtle or highly dramatic looks.
Final Verdict
Jolie Beauty offers something different from many mainstream makeup brands. Instead of focusing only on soft, natural, or traditional beauty trends, it celebrates bold colours, gothic styles, artistic makeup, and individual expression.
Its product range is broad, covering eyeshadow palettes, lipsticks, glosses, face makeup, lashes, brushes, skincare, makeup tools, and accessories.
The eyeshadow collection is one of the biggest highlights, especially for customers who enjoy strong pigmentation, shimmer, glitter, and unusual colour combinations. Customer feedback also regularly mentions the pigmentation and visual impact of Jolie Beauty products.
The brand's vegan and cruelty-free approach is another important advantage. Jolie Beauty says all its products are vegan and cruelty-free and that its cosmetics undergo testing to comply with UK and EU cosmetics laws
The shopping experience is also convenient, with dedicated categories, sale products, international warehouses, multiple shipping options, and a useful beauty blog.
Overall, Jolie Beauty is a strong choice for anyone searching for alternative, gothic, vegan, and cruelty-free makeup with bold colours and creative finishes. Its combination of distinctive products, strong pigmentation, wide selection, and clear alternative identity makes it an interesting beauty brand to explore.
