10 Most Popular Korean Makeup Brands Worth Checking Out in 2022

Posted by Tauseef Siddiqui

    Korean beauty (aka K-beauty) has taken the global makeup industry by storm. Everyone around the world is infatuated with Korean beauty brands and their revolutionary products. K-beauty products help you to achieve healthy, radiant, and glass-like skin. Korean beauty and skincare offer effective ingredients with unmatched efficacy that customers can trust and rely upon. Due to the high demand for Korean makeup and skincare products, there are a plethora of K-beauty brands available on the market. 

    To make things easier, we've curated the list of the ten most popular Korean makeup brands in 2022. The products from each of these brands have clean formulas and bold colors and are suitable for all skin types. Moreover, their Korean cosmetics products are worth adding to your everyday makeup essentials for next-level makeup looks. 

    Keep scrolling to know more about them!


    Innisfree is among the most popular Korean makeup brands available. They offer innovative beauty solutions utilizing the finest natural ingredients like green tea sustainably sourced from Korea's Jeju Island. Innisfree is an eco-friendly brand and has a wide range of products for different skin needs. The brand claims to be one of the first all-natural cosmetics brands in South Korea, bringing nature's natural benefits. 

    Though there are plenty of makeup products to choose from, a favorite for many is the matte mineral setting powder that soaks up excess shine and leaves your skin with a smooth, velvety finish. In addition to makeup products, Innisfree also provides innovative and reasonably-priced skincare solutions for all skin types and concerns. 

    Furthermore, Innisfree offers an extensive range of skincare products with categories such as cleansers, toners, masks, moisturizers, serums, eye care, UV protection, and lip care. Buy now and get the best discount on every product.

    Recommended product: Matte Mineral Setting Powder (Buy it for $8)


    Over the past 20 years, Missha has been a leader in Korea's cosmetics market. This popular Korean brand is trusted by over 10 million customers around the world. Missha is one of the first brands to introduce BB cream to the masses. The brand provides skin-safe benefits with customized, patented absorption technology. Grab the best discount while shopping

    They make some of the best formulas on the market, such as the Cover BB Cream SPF 42. Currently, we love the Dare Tint Matte Tattoo, which gives a natural-looking matte finish that will last the whole day. MISSHA has become a global beauty brand that goes beyond K-beauty. 

    Recommended product: Dare Tint Matte Tattoo (Buy it for $14)


    Kaja (pronounced "Kah-Jah," which means "let's go" in Korean) is a popular K-beauty brand for all skin types and skin tones. From sensorial formulas to adorable packaging, they create made-to-play products packed with Korean innovation. Throughout the years, Kaja has earned huge recognition and won several accolades. Also, they feature in top media publications such as Forbes, Cosmopolitan, Allure, etc. Click here and get an additional discount.

    Apart from this, all of their products are safe, hypoallergenic, and free from harsh chemicals. Try the best-selling cushion blush formula with a heart-shaped applicator that blends out to a sheer-to-buildable flush of color.

    Recommended product: Cheeky Stamp (Buy it for $27.00)


    Founded in 1985, Etude is one of the most recognized and popular Korean makeup brands out there. The brand's name is inspired by Chopin's song and aspires to create beauty products as perfect as the musical masterpiece. For over 30 years, they've offered fun, playful products with buttery formulas at affordable price points. This Korean brand offers a wide range of products and colors for makeup beginners to discover their true beauty. Visit here and get deals and discounts on every product

    Further, their high-impact makeup and skincare are powered by Asian botanicals to deliver a healthy dose of ingredients with every application. One of the best-sellers of Etude is double lasting cushion maate that lightly covers your face and creates clean, soft skin.

    Recommended product: Double Lasting Cushion Matte (Buy it for $26.40)


    With holistic beauty at its heart, this luxury Korean beauty brand focuses on addressing the cause of skin problems, as well as treating visible signs of aging. They seek to harmonize and balance the body and mind with formulas created from traditional Korean herbal ingredients. Sulwhasoo empowers women to care for their health and beauty with holistic rituals to help them regain harmony and balance. Grab it and enjoy the benefit while shopping

    Their makeup balancer is infused with skin-perfecting ingredients like antioxidant berry complex and pomegranate extract. This lightweight complexion booster neutralizes discoloration while bringing balance and radiance to the skin. 

    Recommended product: Makeup Balancer (Buy it for $55)


    Another pick for the most popular Korean makeup brand in 2022 is Laniege. This top-rated brand offers Korean skincare and makeup products featuring water-based ingredients. The brand's flagship products include the Water Bank skincare line, Water Sleeping Mask, BB Cushion foundation, and two-tone lipsticks. Its central concept is based on advanced water science technology that emphasizes skin hydration.

    Laneige glowy makeup serum is awarded the Beauty Expert 2020 by Allure. It is a lightweight, hydrating serum and glass skin primer that gives smoother skin and long-lasting makeup wear. Additionally, the hydrating formula locks in moisture while maintaining oil levels. 

    Recommended product: Glowy Makeup Serum (Buy it for $32)


    Founded in 2006, Banila Co helps makeup lovers to live their beauty dreams to the fullest. Whether you're getting ready for date night, rocking your signature red lip, or keeping a glam look for a major event, Banila Co's skin-first approach is all about making your makeup look on point. As leaders in K-beauty, they are constantly setting beauty trends through advanced formulas. Furthermore, the Banila Co collection of skincare and makeup is available online and at international retailers. All the makeup products sold by this brand are designed to look good while also being gentle and kind to the skin. Buy now and get an excellent discount on skincare products.

    Banila Co Clean It Zero cleansing balm is so effective and popular that it sells once every three seconds. Designed for all skin types, this skin-loving formula gently cleanses skin and hydrates in one simple step. The Zero Balance Technology deeply cleanses without stripping the skin, leaving it hydrated and fresh.

    Recommended product: Clean It Zero Cleansing Balm (Buy it for $19.00)


    Tonymoly is one of the most popular Korean beauty brands. Founded in 2006 in Seoul, this brand has pioneered the Korean beauty trend that has taken the makeup world by storm. They offer high-quality ingredients combined with innovative technology. Tonymoly has risen to become the world's leading brand in K-beauty. For over a decade now, they have offered effective patented ingredients with clinically tested results. Best of all, Tonymoly is Peta-certified and 100% cruelty-free brand. Save huge on all products while shopping.

    Try this adorable bunny-shaped gloss bar for a subtle and fun pop of lip color. The smooth texture falls somewhere between lipstick and lip gloss. The formula is packed with vitamin E and antioxidant-rich fruit extracts. Furthermore, this lip crayon moisturizes and softens your lips and gives the perfect combination of color, lip care, and shine.

    Recommended product: Petite Bunny Gloss Bars ( Buy it for $8.00)


    With retail stores in 20 countries, Nature Republic offers innovative products with one-of-a-kind ingredients. The brand combines science with pristine natural ingredients to create skincare and makeup products that are affordable and effective. Whether you're looking for face products for glass skin or you want everyday mascara, Nature Republic offers a bunch of fun makeup products.

    One of the best-selling items of Nature Republic includes a creamy crayon eye shadow formulated with floral extracts. This eyeshade boosts eyelid hydration while delivering a delicate application. Also, its subtle color allows for layering and enhances a natural color tone. 

    Recommended product: Eco Crayon Eyes (Buy it for $10.90)


    If you like to keep your makeup collection as natural as possible, you'll definitely love this K-Beauty favorite. THE SAEM is a holistic beauty brand that harnesses the most powerful ingredients through innovative extraction and manufacturing processes. It's no surprise that it also comes in eco-friendly packaging. Besides this, all formulas are free of parabens, sulfates, phthalates, silicones, and formaldehyde. Their products contain the purest extracts of natural ingredients available on the market today.

    Their best-selling concealer is lightweight but offers full coverage to camouflage dark under-eye circles. This long-lasting concealer actually stays in place and is appropriate for all skin types. Also, it comes with a special, angled doe-foot sponge applicator for easy and perfect application.

    Recommended product: Cover Perfection Tip Concealer (Buy it for $5.50)

    FAQs On The Most Popular Korean Makeup Brands

    Why is Korean makeup & skincare so popular?

    Korean beauty products are popular for utilizing natural ingredients that work beautifully. Be it lip pigments or skin serums; these Korean products are natural and very effective. Additionally, Korean beauty brands include functional skincare ingredients in their makeup, which can make their makeup products more beneficial for your skin.

    What makes K-beauty products better?

    Koreans use natural and harsh-free ingredients to get clear, glowy, and natural-looking skin. This is the reason why K-Beauty products are better and so popular today. Additionally, Korean beauty products use much gentler formulas. K-Beauty products focus more on creating smooth, brightening, and glowing skin while using minimal makeup.

    Are Korean makeup brands really effective?

    K-beauty products are appreciated worldwide for their effective formulas and effect on the skin. These brands have brought some revolutionary products, from sheet masks to serums and eye creams. Moreover, their products are strictly tested for quality assurance and effectiveness.

    Are Korean products safe for people with skin allergies?

    Korean beauty products tend to be more naturally and gently formulated, which can help minimize skin irritations. However, a good way to explore new products is to do patch tests and see if there are any reactions.

    Tauseef Siddiqui

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